Turn sharp ideas into stories that resonate, scale, and sell.
I help B2B tech brands transform complex ideas into clear positioning, magnetic messaging, and content engines that create demand.
Let's Talk on LinkedIn
I help B2B tech brands transform complex ideas into clear positioning, magnetic messaging, and content engines that create demand.
Let's Talk on LinkedIn
Ambitious tech companies rarely have a marketing problem. They have a story problem wearing a marketing costume.
You've got the product. You've got the point of view. You know the market you're trying to move. But when it's time to put it on paper, whether that's the positioning doc, the website, or the LinkedIn post, everything comes out flat, jargony, or just… off.
You don't need another agency running playbooks at you. You need someone who's sat inside high-growth teams, staring at a blank positioning doc at 11pm wondering why it's so hard to explain something you understand so well.
That's where I come in.
I don't hand you a strategy deck and disappear. I build the systems, hand you the keys, and make sure you can run them without me.
Get ruthlessly clear on what you are, who it's for, and why anyone should care. I've repositioned companies that went on to raise $25M and grow ARR 5x. The words matter.
Build a story people remember and repeat. I've built executive brands that drove $1M+ in ARR and thought leadership programs generating 8M+ impressions on LinkedIn.
Organic content strategy that compounds. I've scaled content engines from zero to 650K monthly visitors, grown organic leads 330%, and turned content into the #1 pipeline source.
You've got the product, the point of view, and a market to move. You need the narrative, channels, and operating rhythm to make the story spread.
Not lost. Stuck. There's a difference. And I know the difference because I've been there.
Every engagement below, I was in the trenches, not advising from the sideline.
Brad built my executive brand on LinkedIn, crafting authentic, engaging content that built real industry presence. He also launched and grew my podcast into a go-to source for thought leadership, securing top-tier guests and creating content that resonated. Brad's superpower is brand building & storytelling, and he helped create a content flywheel for Brij driven by this executive brand strategy.
Brad transformed Pathgather's marketing operations across multiple dimensions. He grew out our content strategy from very little into a humming machine, led the excellent revamp of our website and branding, implemented a complex ABM tech stack, and managed to execute on multiple trade shows while he was at it.
Brad built our positioning, messaging, brand narrative and content strategy, not to mention the organic content engine that drove 6 million visitors per year, leading to the acquisition of our company.
I've led marketing inside venture-backed B2B companies from early traction through scale. VP of Marketing at Forage. VP of Demand Gen at Degreed. Head of Marketing at Brij. Director of Content at Pipedrive. I learned marketing by building, breaking, and rebuilding growth engines across 7 companies and 15 years.
I've scaled pipeline from $11M to $40M. Built content engines from zero to 650K monthly visitors. Turned executive LinkedIn programs into million-dollar revenue channels. I've sat in the same seat you're sitting in.
I built Spectamur because too many growth teams are drowning in tactics when what they actually need is a story that actually lands and someone who knows how to build the machine around it.
I bring a toolkit of frameworks pressure-tested across 15 years and 7 venture-backed companies. Not a one-size-fits-all playbook. Battle-tested approaches I match to your specific situation. I come in, build the machine, and hand you the keys.
No forms. No funnels. No 47-step nurture sequence. Just a conversation.
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