It depends on your category.

In busy categories, Linkedin can be like talking to a friend at a concert. You are screaming (posting 7 days a week), but they hear a whisper (low engagement). In those cases, it could take a couple of quarters. No different from any new marketing channel.

In sleepier spaces, the results can be immediate. For instance, I have a client who was able to grow her following 50% in a month and was able to get inbound leads immediately, and that’s from only 3 posts a week.

You can expect to spend 1-2 hours per week on this. The primary requirement of you is just reading post drafts and providing feedback. Each week, you’ll receive posts for the following week.

We’ll also meet 1-2 times per month, depending on the post frequency. You can expect to meet more frequently during implementation and less frequently once we are active.

We also recommend that you spend at least 15 minutes per day commenting on other peoples’ posts. We know time doesn’t grow on trees, so we recommend using downtime like commutes or the time you’d spend on Instagram.

Yes, you want to be actively expanding your network by adding new connections.

Organically, all you need to do is add prospects you meet IRL. In the background, we also run some connection automation. Typically, you provide us a prospect list to power this.

Per the post above, you should also be actively engaging your network. We do help some clients with additional engagement. We do this using previously written content so that it’s actually something you’d say.